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SUCCESSFUL NBC WEDNESDAY SCHEDULE GETS EVEN BETTER Published: October 05, 2000

PEACOCK WINS THE NIGHT, POSTS YEAR-TO-YEAR GROWTH OF 35 PERCENT AND DELIVERS ITS HIGHEST ADULT 18-49 RATING ON A WEDNESDAY WITH REGULARLY SCHEDULED SERIES SINCE 1992

17 MILLION REMEMBER THE 'TITANS'

'TITANS' GIVES NBC YEAR-TO-YEAR TIME PERIOD GROWTH OF 34 PERCENT IN ADULTS 18-49 AND IS UP A DRAMATIC 74 PERCENT COMPARED TO THE NETWORK'S AVERAGE AGAINST WEDNESDAY EDITIONS OF 'MILLIONAIRE' LAST SEASON

MEANWHILE, 'MILLIONAIRE' FALLS BELOW ABC'S YEAR-AGO ADULT 18-49 SCORE WITH 'TWO GUYS & A GIRL' AND 'NORM' AND IS DOWN 35 PERCENT FROM ITS WEDNESDAY AVERAGE LAST SEASON

RECORD 38 MILLION VIEWERS INAGURATE SECOND TERM OF 'THE WEST WING'

EMMY-WINNING DRAMA TOPS PREVIOUS HIGH BY 51 PERCENT IN ADULTS 18-49 AND SCORES A LANDSLIDE VICTORY IN NEARLY EVERY NIELSEN PRECINCT

Led by the successful debut of "TITANS" and a record-smashing performance by the Emmy-winning "THE WEST WING," NBC dominated during the first Wednesday of the new television season in all key demographics and total viewers based on preliminary national ratings from Nielsen Media Research that are subject to revision later this afternoon.

NBC won the night with a 7.7 rating and 19 share in adults 18-49 the network's highest rating in this key demographic on a Wednesday with regularly scheduled series since November 4, 1992 ("UNSOLVED MYSTERIES", "SEINFELD", "MAD ABOUT YOU" and "LAW & ORDER").

Compared to its first Wednesday with regularly scheduled programming last year, NBC was up 35 percent in adults 18-49, 43 percent in adults 25-54 (9.6/22) and 30 percent in total viewers (20.3 million persons during the average primetime minute).

NBC began the night with "TITANS" delivering a 4.7/13 in adults 18-49 (just one share point behind "Who Wants to Be a Millionaire" (5.1/14)), a 6.0/16 in women 18-49 (topped "Millionaire" by 5 percent) and an average of 11.6 million viewers overall.

NBC estimates that 17 million viewers sampled "TITANS" last night opposite atypically strong competition.

"TITANS" topped NBC's 8-9 p.m. performance during the first Wednesday of the 1999-2000 season by 34 percent in adults 18-49 and was up a dramatic 74 percent compared to the network's time period average last season with first-run regularly scheduled programming opposite "Millionaire" specials.

Meanwhile, ABC's first regularly scheduled Wednesday edition of "Millionaire" sank 9 percent below the adult 18-49 average posted by "Two Guys & a Girl" (down 20 percent from 8-8:30 p.m.) and "Norm" in the 8-9 p.m. hour during the first Wednesday of the season.

In addition, "Millionaire" was down 35 percent in adults 18-49 compared to its average for Wednesday broadcasts during the 1999-2000 season.

Also of note is the fact that "TITANS" delivered 27 percent more women 18-49 than the debut of "Beverly Hills, 90210" during the same date 10 years ago.

Following its history-making night at the Emmys last month when it received a record-setting nine top honors from the Academy of Television Arts & Sciences, "THE WEST WING" attracted a record 38 million viewers with its two-hour season premiere last night, based on NBC research estimates.

"THE WEST WING" topped its previous all-time highs by 51 percent in adults 18-49 (9.2/22) and 46 percent in total viewers (averaged 24.6 million persons throughout its two hours).

"THE WEST WING" gave NBC its highest adult 18-49 rating in the Wednesday 9-11 p.m. hours with regularly scheduled programming since January 15, 1992 ("SEINFELD", "NIGHT COURT" and "QUANTUM LEAP").

In total viewers, "THE WEST WING" delivered NBC's largest Wednesday 9-11 p.m. audience with regularly scheduled programming since January 25, 1989.

Opposite the Country Music Awards, "THE WEST WING" won its time period in each of the nation's top 10 metered markets (including New York and the Oakland-San Francisco Bay Area opposite the Yankees/A's baseball playoff game) and 28 of the top 30 markets (all except for Houston and Nashville).


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